What shapes my creative is where I imagine customers are on their journey or what they may thinking at the time they get our message. I wonder what hurdles they are facing and what we can do or say to move them forward.

I’m an award-winning, digital creative director/copywriter. My career has been driven by my curiosity in technology, how digital can improve the customer experience, and by my interest in creating multi- and omni-channel digital content. I've written for major pharmaceutical brands across HCP, patient, consumer, and market access customer segments.

In 2022, I won 2 RxClub awards, and have received ADDY, Communicator, DTC National, Global, MM&M, Telly, and other awards for my creative work. My expertise in therapeutic areas includes: Anti-infectives, rheumatology, autoimmune diseases (ankylosing spondylitis, Crohn's disease, psoriasis, psoriatic arthritis, ulcerative colitis), diabetes, hypertension, immunology, molecular diagnostics, oncology, ophthalmology, pain management, rare diseases (hemophilia A, aTTP, MPS 1), respiratory, and women's health.